Prime Video is expanding its commitment to NHL hockey in Canada, announcing a significant 12-year agreement that grants the streaming service exclusive rights to national Wednesday night regular-season games. This new deal, commencing with the 2026-27 NHL season, will also include exclusive broadcast rights to select Stanley Cup Playoff series.
Starting September 30, 2026, Prime Video will air at least 26 national regular-season games each Wednesday, available in both English and French. This move marks a substantial deepening of the partnership between Prime Video, Rogers Communications, and the NHL, solidifying Prime Video's role in delivering live sports content to Canadian households.
Under the agreement, Prime Video will also exclusively broadcast two first-round and one second-round Stanley Cup Playoff series annually. This partnership builds upon the existing relationship between the entities and aims to provide Canadian fans with more access to NHL content, including fewer regional blackouts. Rogers, through Sportsnet, will continue to hold rights to over 500 national NHL games per season, ensuring comprehensive coverage across multiple platforms.
"Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada," stated Tony Staffieri, President and CEO of Rogers. Jay Marine, Head of Global Sports at Prime Video, expressed enthusiasm for expanding the platform's live sports offerings for Canadian subscribers. NHL Commissioner Gary Bettman highlighted Prime Video's established presence and the commitment to serving both English and French-speaking fans.
The agreement underscores the growing trend of digital streaming services investing heavily in live sports rights, a category that continues to attract substantial real-time audiences. Financial terms of the sublicensing deal were not disclosed.
